2010-2011 Academic Catalog 
    
    May 07, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 373 - INTERACTIVE MARKETING


Credits: Three
Prerequisite: MKT 360; Minimum grade C-
This course integrates the use of worldwide web technology, database marketing techniques, creative direct mail solutions, and other interactive marketing media to solve direct marketing problems.