2010-2011 Academic Catalog 
    
    May 17, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 472 - INTERNET MARKETING


Credits: Three
Prerequisite: MKT 360; Minimum grade C-
Note: This non-technical course focuses on finding profitable applications for marketing activity on the internet. The development of creative and profitable web sites, achieving operating efficiencies in service businesses, adding value in cyberspace, and managing businesses for a global marketplace. The course is a balance of knowledge and experiential cases to understand the new consumer behaviors and economics that are to be found in networked environments.