2010-2011 Academic Catalog 
    
    Jan 27, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 474 - GLOBAL MARKETING


Credits: Three
Prerequisite: MKT 360; Minimum grade C-
Study of the economic, social, cultural, political, legal and financial environments that firms must anticipate, respond and adapt to when formulating marketing plans for the global marketplace. The pace and complexity of regional integration and interdependence, cultural diversity, electronic communications and terrorism are creating new and difficult challenges for marketers.