2010-2011 Academic Catalog 
    
    May 17, 2021  
2010-2011 Academic Catalog [Archived Catalog]

MKT 475 - MARKETING MANAGEMENT (CAPSTONE)


Credits: Three
Prerequisite: MKT 361, FIN-312; SENIOR STATUS
Students apply marketing theory and strategy to business problems; integration and synthesis of all facets of marketing through case study.