2010-2011 Academic Catalog 
    
    Sep 19, 2021  
2010-2011 Academic Catalog [Archived Catalog]

SPTM 680 - SPONSORSHIP & PROMOTION OF SPORT & ENTERTAINMENT MANAGEMENT


Credits: 3
Prerequisite: MKT-660
This course will concentrate on the sponsorship & promotion elements in marketing. The sponsorship & promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship & promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.