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Nov 22, 2024
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2010-2011 Academic Catalog [Archived Catalog]
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COMM 347 - PR & ADVERTISING WRITING
Credits: Three
Prerequisite: COMM 141, COMM 251, COMM 261
Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives. Emphasis is placed on using research to develop strategic platforms for message production and evaluating message effectiveness in achieving communication goals and objectives.
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