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Nov 26, 2024
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2010-2011 Academic Catalog [Archived Catalog]
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COMM 363 - STRATEGIC COMMUNICATION RESEARCH & STRATEGY
Credits: Three
Prerequisite: COMM 251, COMM 261
This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems. Course topics include understanding the best practice models and case studies and how to manage communication situations. The course provides opportunities to develop strategy for a class client.
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