2010-2011 Academic Catalog 
    
    Apr 18, 2024  
HELP
2010-2011 Academic Catalog [Archived Catalog]

COMM 502 - FOUNDATIONS OF STRATEGIC COMMUNICATION: THEORIES & APPLICATION

Credits: Three
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background & perspectives of scholars who developed the strategic communication theories; & the application of these theories in academic & professional work.
Catalog Navigation
  Catalog Home
  This is Maryville
  Characteristics of a Maryville Graduate
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Admission Requirements
  Financial Matters
  Schools and College
  Academic Programs (by school)
  Academic Programs (alphabetical)
  Academic Programs (by degree)
  Academic Programs at a Glance
  Courses
  University Library
  Student Life
  Maryville Faculty
  Administrative Offices
  Campus Map