2010-2011 Academic Catalog 
    
    Jan 17, 2021  
2010-2011 Academic Catalog [Archived Catalog]

COMM 502 - FOUNDATIONS OF STRATEGIC COMMUNICATION: THEORIES & APPLICATION


Credits: Three
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background & perspectives of scholars who developed the strategic communication theories; & the application of these theories in academic & professional work.