2010-2011 Academic Catalog 
    
    Jan 17, 2021  
2010-2011 Academic Catalog [Archived Catalog]

COMM 515 - STRATEGIC COMMUNICATION CHANNELS AND MESSAGES


Credits: Three
This course focuses on message research, creation, delivery, and evaluation of the message’s effectiveness. One key element of this course is applying and evaluating the scholarship of message development and implementation using traditional and digital channels, such as print, broadcast, and social media, on stakeholder groups important to the organization. A second key element is researching, creating, field-testing, and implementing different messages with different audiences to develop and/or reinforce the measurement of message effectiveness, a key requirement in today’s communication practice.