2010-2011 Academic Catalog 
    
    Sep 29, 2020  
2010-2011 Academic Catalog [Archived Catalog]

COMM 563 - STRATEGIC COMMUNICATION RESEARCH & STRATEGY


Credits: Three
This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems with the stakeholders upon whom the organization depends. The emphasis in this course is on understanding the best practice models through case studies, and students will have opportunities to develop strategy for a class client.