2010-2011 Academic Catalog 
    
    Sep 27, 2020  
2010-2011 Academic Catalog [Archived Catalog]

COMM 571 - STRATEGIC COMMUNICATION CAMPAIGNS


Credits: Three
 

This capstone experience course gives students the opportunity to use all of their previous coursework to develop, create, implement, and evaluate a communication campaign for a client/organization. Key elements of this course include the ability to apply theoretical concepts to a real-world situation, to negotiate and advise the client on best courses of action, and to experience how the professional communication world works.