2010-2011 Academic Catalog 
    
    Sep 29, 2020  
2010-2011 Academic Catalog [Archived Catalog]

COMM 597 - SPECIAL TOPICS: STRATEGIC COMMUNICATION


Credits: Three
This class would explore what is “new” about the new media landscape. Starting with how the new media landscape influence all aspects of advertising, Public Relations, Journalism and Marketing, the class will cover tools that professionals need to know in the new media landscape. The course will also touch on how communication theories could be influenced in this new landscape. Students do not need special computer skills to take the class.