May 21, 2018  
2014-2015 Academic Catalog 
2014-2015 Academic Catalog [Archived Catalog]

Internet Marketing, B.S.

This marketing major is intended to educate a new generation of marketing professionals for the businesses of the 21st Century. The growth of direct and Internet marketing has created a need for marketing professionals who can create and manage marketing information systems that allow businesses to communicate interactively with their customers.