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SPTM 210 - Sport Business Management
Credits: Three (3)
The course reviews the organizational and managerial foundations of sports management. Both professional and amateur sports industries are considered. The students will study a wide variety of issues related to production and distribution of sports. These include products, event and facility management, and sport communication.
Prerequisite: BUS-150 or Sophomore Status
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SPTM 250 - Rawlings Market Research and Development
Credits: Three (3)
This course will introduce research design, implementation, and analysis of research within the field of sport business. Through applied research, both qualitative and quantitative methodologies will be explored. Specifically, the student will work with Rawlings Sporting Goods on requested research projects and be responsible for travel to attend sporting events and collect data. As students collect data for actual events, they will acquire the concepts and skills to commence a research study.
Prerequisite: SPTM-210 and ISYS-100
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SPTM 300 - Missouri Valley Conference Sport Event and Facility Management
Credits: Three (3)
This course examines the competencies needed to successfully manage sporting events and facilities. Students will learn the legal, financial and organizational considerations needed to plan, implement and evaluate sporting events and manage multi-purpose venues. Students will integrate theory with practice through participation in a local sporting event such as a championship, tournament or marketing event.
Prerequisite: SPTM-210
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SPTM 375 - Corporate Sponsorship
Credits: Three (3)
This course will focus on the sale, development and activation of sponsorship contracts in the business of Sport. The students will get an in-depth look into building Sponsorship Sales proposals as well as detailed information related to pricing. Those items include, but are not limited to: Valuation, Cost per Exposure, Market Segmentation, Strategy and Communication. The students will get hands-on experience in implementing and executing the Sponsorship contracts from the service side of sponsorship as well as contract fulfillment.
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SPTM 380 - Legal Aspects of Sport Business Mgmt
Credits: Three (3)
This course examines the United States legal system as it pertains to sports businesses and organizations. Using a managerial perspective, students will learn to identify important legal issues and to design organizational policies that comply with relevant rules and laws. Issues pertaining to human resource management, governance and operations management will be explored.
Prerequisite: BUS-280
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SPTM 385 - Sport Promotions
Credits: Three (3)
This course highlights aspects of promotions and its integration into the sport business industry. Students will learn how to develop, implement, measure, analyze and fulfill sport promotions. Students in the course will learn to use a variety of avenues to fulfill the goals of the project while adhering to a budget.
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SPTM 402 - Sport Business Data Analytics Model Building & Probability
Credits: Three (3)
This course will build the students skills in, linear regression, modeling, and probability. While developing advanced skills in excel and elasticity.
Note: Online students only
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SPTM 415 - Sport Marketing
Credits: Three (3)
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.
Prerequisite: MKT-360
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SPTM 416 - Results Centered Selling I
Credits: Three (3)
Note: Online students only
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SPTM 417 - Results Centered Selling II
Credits: Three (3)
Note: Online students only
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SPTM 418 - Results Centered Selling III
Credits: Three (3)
Note: Online students only
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SPTM 419 - Results Centered Selling IV
Credits: Three (3)
Note: Online students only
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SPTM 420 - Sport Finance
Credits: Three (3)
This course explores contemporary examples from marketing sponsorship, facility construction and sport law to illustrate the crucial role that money plays in any sport business. Emphasis is placed on understanding how the receipt, disbursement and utilization of funds can foster future growth in the sport businesses. The course will deal with such issues as sport financial analysis, capital structuring and capital budgeting, profitable distribution systems and the management of financial risk.
Cross-listed: FIN-420
Prerequisite: FIN-312
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SPTM 427 - Selling Practice I - Game Face Selling in the Business of Sport
Credits: Three (3)
In the Results-Centered Sales Track of the Rawlings Sport Business Management program, this course introduces students to the seven skills to a successful sale, taking them through the relationship-building aspects of the sales cycle. Students learn how to apply the results-centered sales approach to each aspect of the sale from building trust with a customer to anticipating and resolving concerns. Students practice listening, assessing and tailoring, and determining true versus false concerns. Practical applications and case analyses, including analysis of “the lost customer”, will play a large role in student learning.
Prerequisite: SPTM 426
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SPTM 428 - Selling in Sports - Customer-Relationship Management
Credits: Three (3)
In the Results-Centered Selling Track of the Rawlings Sport Business Management program, this course further examines the role of sales in the sports industry. Through focused training and genuine inquiry, students will learn how to impact the growth and development of revenue for a client and identify how to deliver the results they have identified. Topics include customer-relationship management (CRM), including CRM tools and lessons learned from CRM in the industry.
Prerequisite: SPTM 427
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SPTM 429 - Selling Practice II - Game Face Selling in the Business of Sport
Credits: Three (3)
In the Results-Centered Selling Track of the Rawlings Sport Business Management program, this course continues to take students through the seven skills to a successful sale with a concentration on connecting and renewing customers for future business. Students will then apply the knowledge gained through their study of sports business management to evaluate the sales strategies of an organization in order to make recommendations for improvement. Participatory observation, critical thinking, and discussion will play a large role in student learning.
Prerequisite: SPTM 428
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SPTM 445 - “Rawlings”; Advanced Application of Sport Business
Credits: Three (3)
This course focuses on ethical problems in sports as well as current issues. These issues include government involvement in support of sports, the role of sports in society, the globalization of sports, and the technological advancements in the industry. This course will be instructed in collaboration with Rawlings Sporting Goods Company.
Cross-listed: MGMT-445
Prerequisite: MGMT-410 or SPTM-410
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SPTM 499 - Sport Management Internshp
Credits: One (1) to Six (6)
Prerequisite: Program Director’s Approval (following completion of other SPTM core requirements)
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SPTM 615 - Survey Sport and Entertainment Management
Credits: Three (3)
This course will examine the contemporary issues and trends impacting sport andamp; entertainment business administration from a historical perspective to future trends in the industry. This course utilizes in-depth problem solving instruction and fosters critical thinking on a variety of contemporary issues in the sport andamp; entertainment industry. Topics that will be covered in the course: Sport associations and governing bodies (NCAA, NAIA, MLB, NBA, MLS, NFL, IOC), The Olympic Movement, Issues /trends relating to NCAA legislation, conference realignment, NCAA reform, Issues/trends relating to ticketing, free agency, collective bargaining, revenue-sharing, salary caps, luxury taxes, and government subsidization of stadiums.
Prerequisite: MGMT-647
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SPTM 620 - Economics of Sport and Entertainment Management
Credits: Three (3)
This course explores topics as they relate to fiscal and budgetary control of public and private organizations. Included are: forms of ownership, taxation, financial analysis, feasibility studies, economic impact studies, and insurance considerations. The course also analyzes business aspects of sport andamp; entertainment industries from a collaborative perspective.
Prerequisite: ECON-620
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SPTM 675 - Product Development for Sport and Entertainment Management
Credits: Three (3)
The objective of this course is to familiarize students with applications of relatively recent new product planning techniques. The course will emphasize use of market research data and marketing models for new product development and management. The main topics to be covered in this class are: product design, test marketing, product positioning, market segmentation, market share estimation, product packaging, advertising testing and promotion, brand equity, and global product planning.
Prerequisite: MKT-660
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SPTM 680 - Sponsorship and Promotion of Sport and Entertainment Management
Credits: Three (3)
This course will concentrate on the sponsorship andamp; promotion elements in marketing. The sponsorship andamp; promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship andamp; promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.
Prerequisite: MKT-660
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