2015-2016 Academic Catalog 
    
    May 11, 2024  
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2015-2016 Academic Catalog [Archived Catalog]

MKT 364 - Professional Selling

Credits: Three (3)
Prerequisite: MKT-360
This course introduces personal selling; includes the sales call techniques used, sales strategy, the psychology of selling, and the role of sales in the marketing and promotional mix.
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