2015-2016 Academic Catalog 
    
    May 11, 2024  
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2015-2016 Academic Catalog [Archived Catalog]

MKT 673 - Social Networking and Search Engine Optimization

Credits: Three (3)
Prerequisite: MKT-660
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies.
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