2015-2016 Academic Catalog 
    
    May 11, 2024  
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2015-2016 Academic Catalog [Archived Catalog]

MKT 480 - Product Development (Senior Experience)

Credits: Three (3)
Prerequisite: MKT-361, MKT-471, and Six (6) additional Marketing credit hours
This course focuses on the marketing and management of products, services and interactive experiences that define opportunities that exceed user value expectations.The course integrates all aspects of marketing strategy including product, pricing, communications and distribution.
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