2016-2017 Academic Catalog 
    Apr 07, 2020  
2016-2017 Academic Catalog [Archived Catalog]

ADGD 365 - Publication Design

Credits: Three (3)
Prerequisite: ADGD-361; Minimum grade C-
Students pursue refined understanding of the elements and principles of design in the context of the multi-faceted specialty of publication design.  This course emphasizes concept development, typography, grid/layout, and visual hierarchy and organization.  Specifics to the specialty such as developing client profiles, conducting research, and identifying the many categories, media types, and distribution options are also a focus.  Producting portfolio-caliber design solutions for both print and digital distribution is a primary outcome of this course.