2016-2017 Academic Catalog 
    
    Jun 14, 2021  
2016-2017 Academic Catalog [Archived Catalog]

COMM 321 - Communication Research Methods


Credits: Three (3)
Prerequisite: COMM-121
Students in this course will understand and evaluate basic quantitative and qualitative research approaches common to different kinds of communication practice, including research used in strategic communication, applied media projects, and contemporary journalism.Common topics include learning how to conduct and evaluate formal and informal research from surveys, focus groups, and content analysis.