2016-2017 Academic Catalog 
    
    May 31, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 360 - Principles of Marketing


Credits: Three (3)
Prerequisite: ENGL-104, ISYS-100, or ADGD-265
An introduction to the concepts of marketing and their application to those engaged in marketing consumer and industrial goods and services; pricing, product planning, distribution and promotion.