2016-2017 Academic Catalog 
    
    Aug 12, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 361 - Consumer Behavior


Credits: Three (3)
Prerequisite: MKT-360
An understanding of the psychological processes, individual differences, and environmental influences that shape consumers’ purchasing decisions is fundamental to the development of marketing strategy and tactics. This course covers the knowledge, concepts and applications of consumer behavior modeling for the purposes of developing effective communication, positioning, pricing, product development, social media, and location decisions needed for an effective marketing strategy in a competitive environment.