2016-2017 Academic Catalog 
    
    May 31, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 364 - Professional Selling


Credits: Three (3)
Prerequisite: MKT-360
This course introduces personal selling; includes the sales call techniques used, sales strategy, the psychology of selling, and the role of sales in the marketing and promotional mix.