2016-2017 Academic Catalog 
    May 24, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 375 - Services Marketing

Credits: Three (3)
Prerequisite: MKT-360
Services dominate the world economy and technology evolves in dramatic ways. This course responds to the demand for new strategies and tactics. This course develops the all-important skills in marketing and managing services.