2016-2017 Academic Catalog 
    
    May 28, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 472 - Internet Marketing


Credits: Three (3)
Prerequisite: MKT-360
This non-technical course focuses on finding profitable applications for marketing activity on the Internet. Today, most organizations depend on Internet-based marketing systems to automate sales processes, communicate with customers and prospects, manage social media relationships, advertize employment opportunities, and collect data for analytical purposes. An understanding of how to developcreative and profitable web sites, achieve operational efficiencies in service businesses, and add customer value in cyberspace are all essential to efficient marketing operations.