2016-2017 Academic Catalog 
    May 31, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 663 - Consumer Behavior

Credits: Three (3)
Prerequisite: MKT-660
This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.