2016-2017 Academic Catalog 
    
    Sep 29, 2020  
2016-2017 Academic Catalog [Archived Catalog]

SPTM 675 - Product Development for Sport and Entertainment Management


Credits: Three (3)
Prerequisite: MKT-660
The objective of this course is to familiarize students with applications of relatively recent new product planning techniques. The course will emphasize use of market research data and marketing models for new product development and management. The main topics to be covered in this class are: product design, test marketing, product positioning, market segmentation, market share estimation, product packaging, advertising testing and promotion, brand equity, and global product planning.