2016-2017 Academic Catalog 
    
    Sep 29, 2020  
2016-2017 Academic Catalog [Archived Catalog]

SPTM 425 - “Game Face” Selling in the Business of Sport


Credits: Three (3)
Prerequisite: Senior Sport Business Management Major
This course offers a comprehensive understanding of the sales process in the sport sector. An overview of sales and service theory, as well as application, is the prime focus for this course. The course is conducted with professional sport business sales consultants. These consultants will train the student in the following areas: prospecting, sales pre-planning, writing sales proposals, preventing and handling objections, sales closing, and post sales servicing. The student will be able to use these selling tools to enhance his or her sales performance in the area of sport business sales and service.