2016-2017 Academic Catalog 
    May 31, 2020  
2016-2017 Academic Catalog [Archived Catalog]

MKT 461 - Social Media Marketing

Credits: Three (3)
Prerequisite: MKT-360
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc . - to communicate with customers and prospects. This courseexplores both paid and unpaid methods ofcommunication to identify prospects, build brand image, and find new customers.