2016-2017 Academic Catalog 
    
    Sep 29, 2020  
2016-2017 Academic Catalog [Archived Catalog]

SPTM 375 - Corporate Sponsorship


Credits: Three (3)
This course will focus on the sale, development and activation of sponsorship contracts in the business of Sport. The students will get an in-depth look into building Sponsorship Sales proposals as well as detailed information related to pricing. Those items include, but are not limited to: Valuation, Cost per Exposure, Market Segmentation, Strategy and Communication. The students will get hands-on experience in implementing and executing the Sponsorship contracts from the service side of sponsorship as well as contract fulfillment.