Aug 18, 2019  
2016-2017 Academic Catalog 
    
2016-2017 Academic Catalog [Archived Catalog]

EXSC 341 - MARKETING & BUDGETING FOR SPORTS


Credits: Three
The course provides an overview of the principles and practices of promoting, marketing and budgeting in the sports and fitness industries. Topics include market analysis and segmentation, marketing planning, target market identification and analysis, sponsorship, fundraising, and budgeting for sports & fitness centers. Budgeting topics cover both for profit and non-profit organizations.