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Nov 23, 2024
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2020-2021 Academic Catalog [Archived Catalog]
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COMM 481 - E-Media & Digital Writing
Credits: Three (3)
This class is designed to move you from being a student to being a member of a group ready to put what you’ve learned in other classes to work in this capstone experiences. You will be expected to act as if you’re working in a digital communication agency. You will develop a full digital campaign for a real client. You will learn how to develop, create, write, and evaluate messages for online and digital channels and environments from traditional web sites to social media applications. You will also learn to determine the most effective mix of digital and media messages for different audiences and situations.
Prerequisite: COMM-141
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