2020-2021 Academic Catalog 
    
    Jun 14, 2021  
2020-2021 Academic Catalog

COMM 520 - Evidence Based Research


Credits: Three (3)
A core competency of strategic leadership is the ability to gather information, analyze and critically evaluate that information, and then use that information to make important decisions. In this course, students will learn to become effective consumers of research and data, as well learn to use traditional methods of research and analysis, such as surveys, focus groups, field experiments, program evaluations, and descriptive and inferential statistics to evaluate organizations, communication strategies, products, services, processes, and performance.