2020-2021 Academic Catalog 
    
    Feb 10, 2025  
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2020-2021 Academic Catalog [Archived Catalog]

SPTM 415 - Sport Marketing

Credits: Three (3)
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.
Prerequisite: MKT-360
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