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Feb 05, 2025
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2020-2021 Academic Catalog [Archived Catalog]
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SPTM 680 - Sponsorship and Promotion of Sport and Entertainment Management
Credits: Three (3)
This course will concentrate on the sponsorship andamp; promotion elements in marketing. The sponsorship andamp; promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship andamp; promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.
Prerequisite: MKT-660
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