2020-2021 Academic Catalog 
    Mar 27, 2023  
2020-2021 Academic Catalog [Archived Catalog]

MKT 461 - Social Media Marketing

Credits: Three (3)
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc . - to communicate with customers and prospects. This courseexplores both paid and unpaid methods ofcommunication to identify prospects, build brand image, and find new customers.

Prerequisite: MKT-360