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Feb 05, 2025
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2020-2021 Academic Catalog [Archived Catalog]
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SPTM 375 - Corporate Sponsorship
Credits: Three (3)
This course will focus on the sale, development and activation of sponsorship contracts in the business of Sport. The students will get an in-depth look into building Sponsorship Sales proposals as well as detailed information related to pricing. Those items include, but are not limited to: Valuation, Cost per Exposure, Market Segmentation, Strategy and Communication. The students will get hands-on experience in implementing and executing the Sponsorship contracts from the service side of sponsorship as well as contract fulfillment.
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