2020-2021 Academic Catalog 
    
    Mar 29, 2024  
2020-2021 Academic Catalog [Archived Catalog]

MHA 670 - Healthcare Marketing


Credits: Three (3)
This course examines the theory, concepts, skills, and principles of marketing applied to health related organizations and networks. Students will analyze marketing theories and methodologies applied to health care marketing, consumer decision making about health, and marketing research techniques. Emphasis is placed on the effective use of social media and digital marketing techinques in healthcare. The course will culminate with the development of a strategic marketing plan for a healthcare product or service.
Prerequisite: MHA 656