2020-2021 Academic Catalog 
    
    Apr 23, 2024  
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2020-2021 Academic Catalog [Archived Catalog]

SPTM 426 - Approaches to Selling - Game Face in the Business of Sport

Credits: Three (3)
An introduction to the Results-Centered Sales Track of the Rawlings Sport Business Management program, this course introduces students to results-centered selling as a best practice approach to sales. Students learn about the three universal selling principles and the language of business as it relates to selling. Industry professionals share their insights, and students will master the concept of sales as a discipline through practice and case analysis. 

 
Prerequisite: SPTM 210; MKT 360
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