2023-2024 Academic Catalog 
    
    May 14, 2024  
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2023-2024 Academic Catalog

COMM 502 - Foundations: Theories and Application

Credits: 3
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background & perspectives of scholars who developed the strategic communication theories; & the application of these theories in academic & professional work.
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