2023-2024 Academic Catalog 
    
    May 15, 2024  
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2023-2024 Academic Catalog

SPTM 401 - Sport Business Data Analytics Applications

Credits: 3
An introduction to the Sports Data Analytics Track of the Rawlings Sports Business Management program, this course gently familiarizes students to the major underpinnings of the data analytics space. Often considered an ancillary competency in the analytics space, students will learn the importance of “soft skills” in the analytics industry including effective communication, framing complex problems correctly and how to accurately gauge the success of a business problem. Additionally, students will receive an “applied” learning experience to common data manipulation tasks in Microsoft Excel through real world sports industry examples.
Prerequisite: SPTM-210 and BUS-241
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