2023-2024 Academic Catalog 
    
    May 15, 2024  
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2023-2024 Academic Catalog

SPTM 426 - Approaches to Selling in the Business of Sport

Credits: 3
An introduction to the Results-Centered Sales Track of the Rawlings Sport Business Management program, this course introduces students to results-centered selling as a best practice approach to sales. Students learn about the universal selling principles and the vocabulary of business as it relates to selling. Industry professionals share their insights, and students will master the concept of sales as a discipline through practice and case analysis.
Prerequisite: SPTM-210 and MKT-360
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