2023-2024 Academic Catalog 
    May 20, 2024  
2023-2024 Academic Catalog

Rawlings Sport Business Management, B.S.

The sports business industry is a complex business. The Rawlings Sport Business Management major is focused on developing industry valued skills through experiential learning inside and outside of the classroom. Students have the benefit of a strong general business foundation through our John E. Simon business core, combined with special knowledge and experience in the areas that are critical for success in sports business management. The program provides students with specific competencies in corporate sponsorship, sales, data analysis, marketing, operations management, event management, and promotions as they relate to the sports industry through numerous partnerships with sport business organizations. 

Students develop industry-valued skills by selecting one of three concentrations, Sports Marketing, Sport Data Analytics or Results-Centered Sales. These three areas have been developed in conjunction with industry professionals, so that curriculum is current and relevant. 

Students gain practical experience through program exclusive experiential learning such as volunteer experiences, internships, industry research, and more. 

General Education Requirements

(39-42 credits)


(5 courses)

  • Five Humanities electives

Social Science

(2 courses)

  • Social Science electives

Natural Science/Quantitative Reasoning

(1 course)

  • Science elective

General Education Required for Major

(2 courses)

Concentration Options

Students must complete at least one concentration. 

Business Early Access Information

Many of our undergraduate programs offer the ability for students to pursue Early Access credits that can be applied to certain graduate programs.
If you’re a qualified undergraduate student and you have not yet completed your elective requirements, we invite you to connect with an advisor and explore the possibility of utilizing our Early Access program. Click here for more information.

Graduation Requirements

  • 128 credit hours minimum (last 30 hours in residency)
  • A minimum half the major credit hours in residency
  • A minimum half the minor credit hours in residency
  • ​60 credit hours must be completed at a 4-year institution