Degree Planning Sheet
To print the degree requirements for this program, use the paper icon above (Print Degree Planner), the printer icon (Printer Friendly Page), or the following hyperlink:
Sports Data Analytics Concentration Degree Planning Sheet with Full-Time Sample Course Plan
Sports Marketing Concentration Degree Planning Sheet with Full-Time Sample Course Plan
Results-Centered Sales Concentration Degree Planning Sheet with Sample Course Plan
This sample plan represents a full-time pace. Part-time options are available; please connect with the recruitment team to learn more.
The sports business industry is a complex business. The Rawlings Sport Business Management major is focused on developing industry valued skills through experiential learning inside and outside of the classroom. Students have the benefit of a strong general business foundation through our John E. Simon business core, combined with special knowledge and experience in the areas that are critical for success in sports business management. The program provides students with specific competencies in corporate sponsorship, sales, data analysis, marketing, operations management, event management, and promotions as they relate to the sports industry through numerous partnerships with sport business organizations.
Students develop industry-valued skills by selecting one of three concentrations, Sports Marketing, Sport Data Analytics or Results-Centered Sales. These three areas have been developed in conjunction with industry professionals, so that curriculum is current and relevant.
Students gain practical experience through program exclusive experiential learning such as volunteer experiences, internships, industry research, and more.
The BS in Rawlings Sport Business Management is accredited by the ACBSP (Accreditation Council for Business Schools and Programs).
Program Outcomes
A graduate of Maryville University with a major in Rawlings Sport Business Management should be able to:
- Identify and explain sport business revenue streams.
- Interpret strategies from Marketing, Sponsorship, Promotions, Legal, Finance, Operations, Analytics and Sales to recommend solutions to real sport business industry projects.
- Apply critical thinking skills and reasoning abilities to solve sport business challenges.
- Integrate sports industry knowledge with communication skills to create professional-quality presentations.
- Put theory into practice through industry-relevant projects.
- Select and apply appropriate technology to solve sport business problems and complete assigned tasks.
- Display confidence in presenting themselves as a sport industry professional.
Disclaimer: The program requirements outlined in this catalog are applicable only to students who enroll in this degree program at the university during the academic year specified in this catalog. Please be aware that program requirements and offerings are subject to change in future academic years. Dual-enrolled students are not admitted to a degree program, but upon admission to a degree program, they will follow the degree requirements that align with their start term.
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