2024-2025 Academic Catalog 
    
    Sep 13, 2024  
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2024-2025 Academic Catalog

MKT 360 - Principles of Marketing

Credits: 3
An introduction to the concepts of marketing and their application to those engaged in marketing consumer and industrial goods and services; pricing, product planning, distribution and promotion.
Prerequisite: COMP-104 OR ENGL-204H, ISYS-100, or ADGD-265
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