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Mar 14, 2025
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2024-2025 Academic Catalog
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COMM 327 - Social Media Campaigns
Credits: 3
The key to social media campaigns are connecting the audience with the brand through content that’s informative, interesting, or entertaining that leads to a positive organizational outcome. In this course, students will explore social media platforms, tools, processes, and simulations to inform the foundational elements of running a successful social media campaign. Students will gain hands-on experience in developing content for the current top-performing social platforms and understand industry terms associated with social media within businesses and organizations. Students will begin by creating a clear brand voice for social media. Students will then develop social media content centered around brand strategy, creativity, and objectives of an organization. Students will develop a systematic organizational approach to community management, campaign budgeting, and how to communicate a social media campaign’s value internally within an organization. There will be a focus on emerging technologies such as generative AI, augmented reality, algorithm optimization, and more through case studies and hands-on simulations. Finally, students will gain experience in advanced social media analytics and metrics.
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