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Mar 14, 2025
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2024-2025 Academic Catalog
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COMM 610 - Digital Mkt Metrics & Analytics
Credits: 3
This course provides an intensive examination of a variety of digital media metrics and analytics necessary to measure and evaluate marketing communication campaigns. Furthermore, it provides an evidence based approach to digital marketing that can measure an organization’s return on their marketing investments. Graduate students will learn practical, up to date tools that will help in analyzing, creating, and measuring effective digital marketing campaigns.
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