Data Analytics, M.S.

Data analytics is the use of data to make data-informed business decisions. The Master of Science (MS) in Data Analytics focuses on gathering and securely storing data that can be effectively mined to develop forecasting and predictive models and create interactive data visualizations for sound business decisions and communications. Through project-based learning and industry-relevant projects, students apply data analytics skills throughout the program to analyze complex data using widely adopted software to develop business recommendations. The program provides key technical skills for statistical analyses, modeling, and coding while balancing the needs of effective communication and practical business applications.

Students are encouraged to choose elective coursework from a variety of disciplines that align with their career goals and interests. Students can enhance their credentials with a graduate certificate in artificial intelligence, big data, cybersecurity incident response, cybersecurity penetration testing, machine learning, or project management.

Coursework is available online. Students can select a flexible part-time or a full-time accelerated format. The MS in Data Analytics is accredited by ACBSP (Accreditation Council for Business Schools and Programs).

Program Outcomes

A graduate of Maryville University with a Master of Science in Data Analytics should be able to:

1. Build and enhance business intelligence capabilities by adapting the appropriate technology and software solutions.
2. Design and test effective advanced analytics models for decision-making.
3. Communicate with data effectively in a variety of modes and contexts.
4. Analyze ethical principles applied to contexts and environments of data analytics and decision-making.

The MS in Data Analytics requires at least 30 graduate credit hours, including 18 credit hours of core coursework plus 12 elective credit hours. Students may select general electives or opt to pursue a certificate for 12 to 15 credit hours.

Depending upon the student’s academic background, prerequisite coursework may be required. Students with an undergraduate degree outside the area of business must take BUS-501, Survey of Business. BUS 501 may be required for the program but does not count toward the credit hours required for the degree.

Students who complete a certificate and later choose to earn a second master’s degree or certificate in their completed concentration area may only use 6 hours of credit toward fulfillment of requirements for the second degree.

Related Programs

Students who complete the Master of Science in Data Analytics program will also earn the Data Analytics Graduate Certificate .