|
|
|
Nov 21, 2024
|
|
2024-2025 Academic Catalog
Marketing, B.S.
|
|
The need for marketing expertise is shared by both industrial corporations and not-for-profit institutions. Marketing is a dynamic area of study which must keep pace with the continual changes occurring in global, social and economic systems. Marketing graduates with high levels of expertise find employment opportunities in sales, advertising, retailing, research, direct, Internet and international marketing functions.
This program is accredited by ACBSP (Accreditation Council for Business Schools and Programs).
Program Outcomes:
A graduate of Maryville University with a major in marketing should be able to:
-
Synthesize core business knowledge with various marketing practices in a diverse, technologically adept, global environment.
-
Assess the financial impact of various marketing initiatives and identify those returning the greatest return on investment.
-
Analyze market research to inform marketing campaigns and refine understanding of the market to optimize firm revenue.
-
Demonstrate the ability to articulate, orally and in writing, the unique value contributed by various areas of marketing to organizational performance.
|
General Education Requirements
(39-42 credits)
Skills for Literacy
(3-4 courses)
Humanities
(5 courses)
- Five Humanities electives
Social Science
(2 courses)
Natural Science/Quantitative Reasoning
(1 course)
General Education Required for Major
(2 courses)
Business Core
(45 credits)
School of Business Requirements
(33 credits)
For courses that count toward the major, minor, or business core students must obtain a grade of C- or better.
Other Requirements
(9 credits)
Major Requirements
(15 credits)
Graduation Requirements
- 128 credit hours minimum
- Last 30 hours of the degree taken in residency
- A minimum of half the major credit hours in residency
- A minimum of half the minor credit hours in residency
- 60 credit hours must be completed at a 4-year institution
Business Early Access Information
Many of our undergraduate programs offer the ability for students to pursue Early Access credits that can be applied to certain graduate programs.
If you’re a qualified undergraduate student and you have not yet completed your elective requirements, we invite you to connect with an advisor and explore the possibility of utilizing our Early Access program. Click here for more information.
|
|
|
|
